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My Official Bio

Hank Wasiak is a communications industry leader with an impressive resume of experience working with the  corporate elite of global business. He is the co-founder of  The Concept Farm, one of today’s hottest creative companies, best selling author, teacher, speaker, three time Emmy award winning television host and a Reiki Master.


Born in Brooklyn New York, he was the youngest Vice President of Doyle Dane Bernbach at age 26, President of Ketchum Communications at 32, Division President at Brown Forman at 36, and has risen to the top of every organization he was with. Hank retired as Vice Chairman of McCann Erickson WorldGroup, where he served on that company's board and played an integral role in the management of McCann's biggest global clients. Prior to McCann, Hank was President of London based Geers Gross Advertising. President of Brown Forman's Jos. Garneau Division, COO of Norton Simon's Somerset Importers, and EVP Division Head of Charles of the Ritz. He now serves on the national and regional boards of the American Heart Association.  


Hank has published five books. Hi most recent career memoir, From Mad Man To Happy Farmer, is already inspiring next generation leaders to be the very best they can be. Earlier, Hank teamed up with Dr. Kathryn D. Cramer, Ph.D., author and business coach, to help create one of today’s most innovative and powerful business - self help book series based on Asset-Based Thinking. The series, published by Running Press…”Change The Way You See Everything”, “Change The Way You See Yourself” and “Change The Way You See Everything – For Teens” have garnered critical acclaim and are best sellers. 


Hank was executive producer and host of the award winning TV show "Cool In Your Code" and won three New York Emmys for on camera performances in his innovative interview Series, "Back on The Block" and “Code Read”.


Hank has also had extensive experience teaching Marketing Communications at a number of prestigious Universities. He currently is an Adjunct Professor at USC's Marshall School of Business. He has also held an Adjunct Professorships at Pace University, Eckerd College,University of South Florida and University of Louisville.


Hank earned a Bachelors degree in Advertising from Pace University and an MBA from the Baruch School of Business. He resides in California.

Eli Wallach & Hank Wasiak
Hank Wasiak & Kathy Cramer
Hank Wasiak Emmy Awards

The Concept Farm

I am very fortunate to be a founding partner at The Concept Farm and being part of the new wave of digital agencies. Concept Farm is an integrated, independent creative content agency founded in 1999. We unify brands around a bold strategy and create compelling content that engages consumers across all channels. Located in New York’s “Silicon Alley” with 30 Farmers collaborating across strategy, account management, creative, design, social media and measurement & analytics. To harvest content with maximum efficiency, we also have a full suite of in-house production and post-production capabilities.

Inside The Concept Farm

Over the last 15 years, The Concept Farm and our clients have reaped a bumper crop of creative and efficacy accolades in our pursuit of Cultivating Brand Passion together, including: Cannes Cyber Lions, Effies, Emmys, Webbys, One Show awards and winning one of Ad Age’s Small Agency Of The Year awards.

Concept Farm Agency of Year Award
Concept Farm ESNW Creative Award
Concept Farm Bset Places to Work Award

We are equally proud to have been named to Advertising Age’s list of “Best Places to Work in Marketing and Media” and Crain’s “Best Places to Work in NYC”, where The Concept Farm was described as a “beehive of creative thinking, where Farmers thrive in a climate tailor-made for sharing ideas.”

Concept Farm Effie Award

My Interview

NY360: Amy Palmer is an up and coming host and interviewer covering the world of entertainment and celebrity. She visited with me at The Concept Farm for enjoyable chat.

Hank & Amy Palmer
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